Making Music T.H.A.T.
AUDEX and our parent company, IMG, were founded on a single, guiding principle: to make the music industry **T**ransparent, **H**onest, **A**utonomous, and driven by **T**echnology. We are building the meritocracy of sound.
Our Core Philosophy
We believe the value of music is not subjective—it is a measurable, quantifiable asset. Through tokenization, we empower artists to manage their own publishing and create new forms of value, like NFT albums, ending the reliance on opaque algorithms and industry gatekeepers.
Transparency
Every trade, royalty, and ownership stake is recorded on a public ledger. No more black boxes.
Honesty
Value is determined by objective data and open market dynamics, not backroom deals. The AUX Score ensures fair valuation.
Autonomy
Artists control their own work, tokenizing their music and managing their digital publishing rights directly.
Technology
We leverage AI and blockchain to create a fair, efficient, and forward-thinking music economy.
Meet the Team
We are a collective of music lovers, data scientists, designers, and technologists united by a single mission.
J. "Alex" Sterling
Founder & CEO
A former music producer turned tech visionary, Alex founded AUDEX to dismantle the opaque systems of the traditional music industry he experienced firsthand.
Dr. Evelyn Reed
Chief Technology Officer
With a Ph.D. in algorithmic musicology, Evelyn is the architect of the AUX Score, leading the charge in objectively quantifying sonic value.
Kenji Tanaka
Head of Product & Design
A master of user experience, Kenji sculpts the futuristic, intuitive interface of AUDEX, ensuring the platform is as beautiful as it is powerful.
Sofia Reyes
Lead Artist & Community Relations
A successful independent artist herself, Sofia champions the needs of creators on the platform, ensuring AUDEX remains a true artist-first ecosystem.
Our Journey
The road to a new music paradigm.
2022
The Idea
The initial whitepaper for the AUX Score is published, proposing a new model for music valuation.
2023
Team Formed
The core founding team of AUDEX comes together, uniting expertise from music, AI, and finance.
2024
Alpha Launch
The AUDEX marketplace launches to a private group of artists and collectors. ND Radio begins its first broadcast.
Today
Public Beta
We open our doors to the world, inviting everyone to participate in the future of music.